Fashion
Ralph Lauren Donates $10 Million for Coronavirus Cases
Throughout the beginning of the Coronavirus, many industries had suffered greatly. For instance, the Tourism industry had suffered tremendously due to the halting of flights.
Another industry that has faced severe loss is the Fashion Industry due to staff layoffs, production halt, and closed stores. Many people have stopped purchasing clothes altogether because of the tight budget they have set from themselves.
Which is why, in critical times like these, people are trying to give as much as they can and offer extensive resources to help out the people that are in deep need as well as employees.
Believe it or not, Ralph Lauren has pitched in by donating $10 million for COVID-19 relief. It was a very noble move for him to be donating such a large amount to help out his people. So far, this donation has been the largest among American Fashion brands.
Other fashion leaders have been contributing in other ways such as creating masks, hand sanitizers, and much more. For instance, Egyptian local fashion king Kojak has created his own line of masks to donate to Al Abassiya hospital.
Other known brands such as Prada, Brandon Maxwell,Estee Lauder, and much more have joined together to help find contributions for this pandemic outbreak which is very kind and genuine of them to be doing so.
The donations that have been made by Ralph will go to the World Health Organization’s Solidarity Response fund. In return, WHO will be offering financial aid to the Ralph Lauren Employees due to the rough circumstances if their situation.
Another contribution will go to the company’s very own fund, Pink Pony, a cancer fund to support cancer institutions whom are extremely vulnerable at this time of the pandemic.
Aside from that, Ralph Lauren is also currently working on assessing the technical requirements for isolation gowns and medical masks to help protect being transmitted with the COVID-19, in hopes of supporting people globally.
“At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered,” Lauren said in a statement. “We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis.”
A BLIZZARD TAKES OVER EGYPT WITH THE RISING TIDE OF THE UNDERGROUND! El Waili and Moscow drop a visually surreal piece dedicated to the creative forces that have shaped and given rise to Egypt’s dominant rap and trap scene. Already climbing to the top 5 on YouTube’s trending music as well as worldwide, the music video has shaken the scene with its unique visual creativity in terms of production, stunning incorporation of CGI and symbolism on all levels. A bone chilling track and music video, encapsulating Cairo in Moscow’s sub-zero bars, it boasts a diverse, energetic and upbeat audio production by El Waili, while the visual component complimented the music video’s production and artistic direction.
Stopping everyone in their tracks was the music video’s final shot over Cairo’s buildings presenting a powerful message from the creators of the clip choosing not to write the names of those involved in the creation of this piece, but instead dedicating it as symbolic tribute to the independent directors and talented individuals behind Egypt’s booming rap and trap scene. This struck a chord with the directors in the scene, causing a wave of shares and reposting in support of the piece, transforming overnight into a trend amongst the community.
The track being leaked had a profound effect on El Waili, wondering whether to release the song in full force, he was torn and considered it as “a personal war, with my ego not allowing me to release the track just because it got leaked”. Instead of allowing that voice to win, he listened to the encouraging
and energetic voices of those around him. Turning the track leak around in their favor, they transformed the music video into an anonymous message of support and solidarity to the struggling and rising talent in the scene, with the creators going down as saying “ultimately, no effort ever goes to waste”. This still leaves many wondering whether there will be an official reveal of the talent behind Dawly. One thing that’s known for certain is the dominant position that Egypt’s rap and trap scene holds in the region, that’s been painstakingly built up, mirrors the pyramids as a symbol of prestige and awe-inspiring power, that owes its creation to the talented minds that began in the underground music scene, both those who’ve been praised and that still remain anonymous.
Events
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.
The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.
Cinema calender
Territory Pet Clinic: Your Pet’s Oasis of Care in Dubai
Sax player Rahma Hassan, Wael Jassar and Mustafa Kamel perform a concert at the Aspero Restaurant Complex
Dr Doaa the professional dermatologist making noise in the industry
Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season
Egypt mitigates, adapts to effects of climate change via 324 bn national projects: Minister
An Inspirational Talk with The Smile Ambassador Dr Ahmed Al Kaffas
Biota: The Safe Haven You longed for it to Reopen
Mother’s day: Home workouts for the mommies
May Yacoubi: Cooking up the perfect bond with her daughter
The captivating power of the Tunisian beauty Hend Sabry
DAWLY’S MESSAGE STIRS UP THE UNDERGROUND INTO AN AVALANCHE
A BLIZZARD TAKES OVER EGYPT WITH THE RISING TIDE OF THE UNDERGROUND! El Waili and Moscow drop a visually surreal...
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...
The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.
