Lifestyle
TikTok join forces with Arab Hope Makers to Promote Good Deeds
TikTok users in the Middle East and North Africa (MENA) are given the chance to share their good deeds online in a new challenge, that was launched in partnership with the Arab Hope Makers initiative, which aims to promote the value of giving in communities.
TikTok, the world’s leading short-form video platform, has joined hands with the Arab Hope Makers initiative, the largest of its kind to celebrate stories of hope in the region, enabling its users to share their kind acts and deeds on the platform; therefore encouraging others to follow their steps and make positive contributions to the people around them.
Under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the challenge embodies the Arab Hope Makers initiative’s vision to spread hope and instill the value of giving to fight despair and pessimism in the Arab World.
This initiative is happening through the harnessing of the creativity of its MENA user community, in which users will share positive gestures through short videos, the #arabhopemakers challenge aims to instill the sense of giving in society. The challenge, running from April 5-15, is designed to encourage users to make a difference and unite towards pursuing a humanitarian goal.
Moreover, It pushes content creators into starting a good deed and sharing it on the platform, thus inspiring others to do a similar good deed of their own.
To celebrate the meaningful initiative, TikTok is giving users access to the official AHM song “Hope Makers” by Emirati singer Hussain Al Jasmi, and creating a special “Hope Makers” effect for challenge participants.
At the end of the challenge, ten creators will stand a chance to win tickets to the Arab Hope Makers final ceremony taking place in Dubai.
Many Arab celebrities will be joining the campaign to celebrate hope in the Arab world, including top social influencer and MBC TV presenter Joelle Mardinian, skate roll professional Hassan Bin Mahfouz, ranked No.1 in Asia and 10th in the world, along with his brother Hussein Bin Mahfouz.
So far, the enthusiasm shown by TikTok’s community of creators in the region has been overwhelming, with as many as 3000 videos created as part of the challenge, racking up a total of 22.2 million views.
Join the #arabhopemakers (#صناع_الأمل) cause today; by share your good deed and inspiring others via the TikTok platform!
Here is a glimpse of users’ participation in the initiative, that we have felt blessed to watch!
For more, visit the TikTok platform.
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